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OUR SS14 CAMPAIGN STORY

This campaign is all about our beautiful clothes and the women who wear them. By showcasing a fresh new spirit, our spring summer '14 campaign heralds a new, lighter mood. We've continued to creatively collaborate with David Bailey and Katy England to create our seasonal imagery.

RGB_Tian Yi (knit)
Bailey shot a series of beautiful portraits featuring four up-and-coming models: Tian Yi, Betty Adewole, Kayley Chabot and Josephine Skriver. Styled by England, the clothes take centre stage; this season's trends are translated in polished urban essentials such as the trophy knit, pretty textured skirts, softly cut tailoring and our iconic biker jacket to reflect an effortless, more relaxed way of dressing.

 

RGB_Betty Adewole (Bomber)
Our campaign film uncovers the models' personalities further with care-free moments that amplify our lighter mood.

Starring models who have all been hailed as some of 2014′s most promising faces, our SS14 campaign also marks the start of our #MyCityMyStyle campaign. As an international brand passionate about creative collaboration, #MyCityMyStyle will focus on creatives from the industry, their style, home city and inspiration.

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Don't miss Bailey's highly-anticipated exhibition at the National Portrait Gallery opening this week. Showcasing more than 250 images spanning over 50 years, this exhibition will be the legendary photographer's biggest exhibition to date.

RGB_Kayley Chabot